Sharon Brooks on the Importance of Rebranding
2Life Communities' CMO Sharon Brooks was recently interviewed by Paige Cerulli of iAdvance Senior Care regarding the importance of rebranding. Brooks emphasizes that society is ever changing, which means your company and brand should act similarly. In the interview, she explains the importance of rebranding, and gives insight as to why 2Life followed the industry trend to rebrand.
"We chose the name 2Life to represent the toast to life, but it's much more than a toast. It's a real choice to live life to your best ability and to make the most of a great life that's been given to you." - Sharon Brooks
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