Telling the world about 2Life Communities’ unique approach to aging in community and our Opus prototype for middle-market older adults is what motivates Sharon every day. She is responsible for leading the Opus marketing and sales efforts and for implementing our sales protocols to help drive continued growth as we expand beyond affordable housing into market-rate communities serving middle-income consumers.
Sharon’s career in senior living spans more than 40 years. She founded and grew SB&A and Brooks Adams Research (BAR), a nationally recognized marketing, advertising, sales, and consumer research organization that served more than 500 senior living organizations. The firm brought best-in-class services, thought leadership, and creativity to the aging services field across multiple models of housing, services, and care. In 2016, SB&A and BAR were acquired by Attane, where Sharon served as president, east coast until July 2020.
Sharon joined 2Life as CMO, helped to develop brand strategy, build the communications team, and launch Opus. In 2023 she returned to a consulting role, continuing to work closely with 2Life and Opus.
Sharon is a graduate of The University of Virginia and did her graduate work at the Grady School of Journalism, University of Georgia.
“I am passionate about seeing Opus Communities take shape and empowering the defiantly joyous experience of future Opus residents.”